Kahlua(R) Adds Mocha to its Family of Exotic Coffee Liqueurs
PURCHASE, N.Y., May 13 /PRNewswire/ — Kahlua, the number one coffee liqueur in the world, today announced the addition of Kahlua Mocha to its family of premium coffee liqueurs. Available June 2008, Kahlua Mocha will join original Kahlua, Kahlua Especial, Kahlua French Vanilla and Kahlua Hazelnut in retail and on-premise locations in the United States.
Made with a rich blend of 100% Arabica coffee, natural vanilla and real dark chocolate, Kahlua Mocha offers consumers a new way to enjoy their favorite coffee liqueur and retailers the opportunity to enhance category profitability. Kahlua Mocha can be enjoyed over ice, in contemporary cocktails or as a twist on classic Kahlua drinks.
“The rich, exotic flavor of dark chocolate is the perfect complement to Kahlua,” said Cyril Claquin, Senior Vice President of Marketing for Malibu- Kahlua International. “Mocha consistently ranks as a favorite among both our consumers and coffee drinkers*, so we are confident that they will enjoy the pairing of Mocha with the unique flavor of Kahlua.”
The launch of flavors is Kahlua’s biggest innovation in the last decade and a top priority since the brand was acquired by Pernod Ricard in late 2005. “Kahlua receives a great deal of attention within our premium portfolio, and we are confident that Mocha will add to the momentum that Kahlua French Vanilla and Kahlua Hazelnut have built since their launch in May 2007,” said Susan Kilgore, Kahlua Brand Director for Pernod Ricard USA. “We will support the launch of Mocha with consumer in-store sampling, where legal, a 50ml trial program and specially designed POS materials including case cards and shelf talkers.”
Kahlua Mocha will be available in 50ml, 750ml, and 1L sizes. The 750ml will retail for a suggested price of $17.99.
Delicious Kahlua Mocha Recipes include: Iced Mochaccino 3 parts Kahlua Mocha 2 parts chilled espresso Combine ingredients and serve over ice. Mocha Bulldog 1 part Kahlua Mocha 1 part Stoli Vodka 1 part cola Combine ingredients and serve over ice. Mochatini 1 1/2 parts Kahlua Mocha 1 1/2 parts Stoli Vodka
Combine ingredients in a cocktail shaker. Add ice and shake. Strain into a chilled martini glass.
Mocha Freeze 1 part Kahlua Mocha 2 parts coffee 2 scoops ice cream OR 2 parts cream Combine ingredients in blender. Blend and pour into glass.
Kahlua and Pernod Ricard USA urge all adults to accept responsibility when considering consuming alcoholic beverages. For more information, please visit www.AcceptResponsibility.org.